What is Retargeting:
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away
Why is retargeting so
effective
Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away
Generally 2% of shoppers
convert on the first visit to an online store. Retargeting brings back the
other 98%. Retargeting works by keeping track of people who visit your site and
displaying your retargeting ads to them as they visit other sites online.
How does retargeting
work?
Technically all that is
necessary is to place a JavaScript tag in the footer of your website. This code
creates a list of people that visit your site by placing anonymous retargeting
"cookies" in their browser. This list allows AdRoll (or other
retargeting vendors) to display retargeting ads to your potential customers as
they visit other sites. Since AdRoll works with the largest ad exchanges, we
can retarget your customers just about anywhere they might go online
Retargeting generates
greater online sales by keeping your brand front and center and bringing
"window shoppers" back when they're ready to buy. Every time your
customer sees your retargeting ads, your brand gains traction and more
recognition. The high click-through rates and increased conversions that are
typical with retargeting campaigns underscore the value of good branding and
repeated exposure.
Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)
The best performing
retargeting creative has a clear call-to-action and promotes an offer.
Different products
warrant different retargeting time windows. Eg, people shopping for travel
should be retargeted immediately; people shopping for luxury goods should be
retargeted later.
