Monday 15 July 2013

Difference between Standard Banner and Rich Media

Standard Banner and Rich Media


                   STANDARD BANNER                           RICH MEDIA
1.Standard banners are simple banners of gif,jpeg or flash. They usually include text with a visual such as a logo or a graphicRich media are those ad which has audio/video in it, i.e. rich with its behavior
2.Less in size, advantageous when the purpose is only brandingHeavy file size
3.Less or almost no interactivity i.e. STATICHighly interactive i.e. DYNAMIC
4.No other technology can be used with standard bannersRich media can synchronize with technologies like Java , JavaScript , DHTML also
5.These only have one interaction i.e. on click it leads to advertiser landing page
at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Change to AdWords Enhanced CPC removes bid cap to account for location & audience

  AdWords users will notice a new alert in their accounts notifying them of changes to Enhanced CPC bidding.  The notice...

  • Macros Insertion
    Macros Insertion What ‘s the next step when you get a a new type of third party tag , definitely it’s inserting of the macros in the cod...
  • Standard Ad Sizes
    Standard Ad Sizes Why do we need any standards in sizes ,I think it would be so great if we create any size of Ad that we feel like, jus...
  • Managing Cookies part-1
    What is an Opt-Out cookie? Opt-out cookies are cookies created by a website on your browser folder that enables you to block that same...