Types of Reports in DFP Small Business....

You can generate any of the following reports:

Delivery reports:

• Advertisers: Shows activity for a specific advertiser.
• Orders: Shows the performance of orders including impressions, clicks, and revenue.
• Line items: Shows the performance of line items including impressions, clicks, and revenue
• Creatives: Shows activity for a creative.

Inventory reports:

• Network: Shows overall status of ad network for a given period of time, including delivered impressions, clicks, CTR, average CPM, and revenue.
• Ad units: Shows the performance of an ad unit, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM, and revenue for each type of line item.
• Placements: Shows the performance of a placement, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM, and revenue for each type of line item.
• Geography: Shows the performance of a country or region, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM, and revenue for each type of line item.
• Targeting: Shows activity for one or more targeting criteria.
• AdSense: Shows the performance of AdSense delivered through DFP Small Business, including AdSense impressions, clicks, and revenue.
• Yield: Shows revenue and impression data for direct sales (standard and sponsorship) and house or remnant inventory.

Sales reports:

• Advertisers: Shows advertiser activity for orders, line items, dates or time of day.
• Salespersons: Shows activity for one or more salespeople within your organization.