Simplify AdOperation

Simplify AdOperation

All of us in the online advertising industry are constantly looking for ways to simplify our every-day tasks: automate ad tracking to save time, lower ad discrepancy rates and make billing at the end of the month a bit less painful. What can be done to make ad ops simpler? Recently, I came across a company called Ad-Juster, which seemed to be an answer to all of the pain points above.

Ad-Juster’s Dashboard is the only 3rd party reporting and ad discrepancy management tool in the world, which helps in easing your work by reducing time and effort spent on manual, tedious and mistake-ridden ad operation processes. It helps eliminate the time consumed in solving discrepancies that generally occur in an end-to-end operation.

Everyone knows ad serving is a complex and time consuming job. Ad-Juster enables you to collect data from multiple sources; rich media, mobile, video and more, and store it all in one convenient location. You can then schedule consolidated reports and gain valuable ad performance information. Easy to set up, simple to use, and with the addition of auto-emailed reports, Ad-Juster gets you the actionable data you need to send out accurate monthly invoices, better manage your ad inventoryand attack delivery discrepancies every day.

To summarize the concept of Ad Juster :

Problems that Ad Ops industry faces on a regular basis –

Department	Problem Faced
Trafficking	Mistrafficked ad tags lead to lost inventory Missing tags not identified to start campaigns on-time Non-conforming tags lead to performance and privacy concerns
AdOps/Sales Support	Dozens of report sources make daily reporting impossible Infrequent third party analysis leads to under or over delivery Huge productivity loss building weekly reports
Billing & Finance	Discrepancies lead to surprise under/over deliveries Agency reporting requirements cause delays in issuing invoices Error-prone manual entry of third party numbers into billing systems
Inventory Management	Third party data ignored — always optimizing off the wrong numbers Unclear picture as to exactly how many impressions are available
Sales	Under-delivered campaigns lead to costly makegoods Over-delivered campaigns are giving impressions away for free!

The solution given by Ad juster to the above problems -

Department	Benefit
Trafficking	Find missing/malformed ad tags Identify duplicated ad tags Verify 3rd party ads are tracking correctly
AdOps/Sales Support	Monitor campaign performance Identify and mitigate discrepancies Fast automated reporting from multiple sources
Billing & Finance	Track daily revenue performance Shorten monthly invoicing cycle Upload data directly into billing systems
Inventory Management	Free up over-buffered inventory Reduce discrepancy-caused makegoods
Sales	Better campaign delivery = more repeat buys Maximize inventory, stop giving impressions away!

Everyone in the ad ops industry knows that accurate inventory and ad campaign data is crucial, not just for successful ad trafficking and ad operations teams, but for financing teams as well. Ad-Juster has focused on providing accurate and fast data delivery to your fingertips. Its technology gathers, interprets and configures ad delivery reports from dozens of individual, disparate reporting systems, saving your team countless hours on gathering it manually.

BASIC SUMMARY and WORK FLOW:

As stated earlier, Ad-Juster concentrates on data; they are the data translation experts. Please refer to the sample image below for simplified Ad-Juster workflow.

STEP 1:

On a daily basis, Ad-Juster gathers data from all local and third party ad servers, reducing the need to pull manual reports across multiple platforms.

STEP 2:

The data their system gathers is broken down by each individual creative for a variety of available delivery metrics. Ad-Juster reports show data from both, local and the third party servers, side-by-side.

STEP 3:

Ad-Juster combines the local and third party data into one report, which can be setup with a variety of customizable columns and scheduled to be delivered to your email on a daily basis.

Use the data in Ad-Juster Reports to see how your local and third party ad creatives are performing in order to:

-          View Ad Discrepancies

-          Catch Miss-mapped Creatives

-          Manage Campaign Pacing

Next to the Ad-Juster Dashboard, Ad-Juster, Inc. has recently started offering TagScantechnology, a product for digital publishers to test both ad tags and entire web pages, for all 3rd party activity, tag performance (creatives’ size and latency) and malware. As part of the Ad-Juster reporting options, TagScan will help digital publishers understand why and where specific tag related delivery discrepancies occur.

In addition the two solutions mentioned above, starting January 2013, Ad-Juster started offering a ground breaking feature, called Auto AdJust. Auto AdJust is the only system of its kind to offer opt-in automatic pacing and buffering adjustments made directly to a publisher ad server. It allows for creation of new revenue, by freeing up excess-buffered impressions and putting those impressions back into a publisher’s general inventory. Auto AdJust makes these adjustments based on Ad-Juster Dashboard generated discrepancy data, and it will suggest changes to buffered impressions, up or down, one time or for the life of a flight. These opt-in changes can be applied to one single ad unit, or across an entire insertion order.