DoubleClick for
Publisher is the overall brand then
there's DFP Small Business and DFP Premium.
DFP Small business is the free product, you do
need a Google Adsense account, but you don't have to run AdSense on your sites.
DFP
Small Business is a free, self-managed publishing solution that provides ad
management and serving needs. The product is free for publishers who serve
less than 90 million monthly impressions.
For publishers who exceed this limit, they use the DFP premium solution, and are required to pay for their incremental ad serving volume. This solution is for publishers with larger sales teams and complex sales operations who usually require advanced feature sets, greater levels of customization, and enhanced service options from DFP Support team.
There are many features that are not available to DFP SB yet
- 5 level ad unit hierarchy,
- Complex key-value targeting (like exact or approx match),
- Video ad trafficking,
- Out-of-page/Overlay,
- reporting on uniques, etc
But these are things that a big publisher would need as a result
of billions of impression served via their DFP account.
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