What is Conversion Tracking

What is Conversion Tracking.

The tracking of successful completion of any action on a website by the user, like purchase, sign-up, or any action which is considered as a final goal for the client

The purpose of conversion tracking is know the success rate of your campaign or say product.It can be used to track number of actions like:

• Purchase
• Sign-ups
• Submission of E-mail addresses
• Goal Page
• Any event which can  help to know the success of the campaign can be tracked.

What is Conversion Pixel ?

A conversion pixel is generally a 1×1 image fired through a short line of code which is placed on your confirmation page or thank you page. It fires whenever any user reaches to the confirmation page which helps in capturing data of number of converted users.

Who are Converted users ?

Users that  has crossed the confirmation page are the converted users and the ones who reached to the website but didn't purchase or did any successful completion of conversion event they fall into imprinted pool and are called imprint users or also non-converted users.

What is Conversion rate ?

Conversion rate is the one which tells about the conversion success of the campaign. It is the number of conversion divided by number of impressions served. Higher is the conversion rate higher is the success of campaign.

Formula of conversion rate is : number of conversions/number of Impression X 100

Short and Simplified WORKING :

The simple working of conversion tracking starts when the user clicks on an ad or a banner, clicking on the ad fires a cookie on the user’s browser which keeps the record of the time, site, banners , placement, etc.(information that can be required to capture the conversion). These records help in tracking the conversion if the user is not converted at the same time but get’s converted next time when it comes directly to the website , this conversion recorded goes to the agency/ network who gave the ad impression.

 What is View-Through conversion and Click-Through Conversion ?

The conversion which is based on impressions and not after clicking on the ad is view-through conversion i.e. An user sees a banner and then later completes a conversion on the website by directly going to the website will be considered as view through conversion. It is beneficial for branding campaigns which are impression based and measures the conversions where user saw the ad but didn’t click.

Click-Through Conversion is different of view-through as it is based on clicks and not just views, the conversion which happens after clicking on the ad whether the same moment or even after the user comes directly to the website and converts but has previously clicked on the ad will be considered as click-through conversion.