Monday, 15 July 2013

Difference between Standard Banner and Rich Media

Standard Banner and Rich Media


                   STANDARD BANNER                           RICH MEDIA
1.Standard banners are simple banners of gif,jpeg or flash. They usually include text with a visual such as a logo or a graphicRich media are those ad which has audio/video in it, i.e. rich with its behavior
2.Less in size, advantageous when the purpose is only brandingHeavy file size
3.Less or almost no interactivity i.e. STATICHighly interactive i.e. DYNAMIC
4.No other technology can be used with standard bannersRich media can synchronize with technologies like Java , JavaScript , DHTML also
5.These only have one interaction i.e. on click it leads to advertiser landing page
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