You can generate any of the following reports:
Delivery reports:
- Advertisers: Shows activity for a specific advertiser.
- Orders: Shows the performance of orders including impressions, clicks, and revenue.
- Line items: Shows the performance of line items including impressions, clicks, and revenue
- Creatives: Shows activity for a creative.
Inventory reports:
- Network: Shows overall status of ad network for a given period of time, including delivered impressions, clicks, CTR, average CPM, and revenue.
- Ad units: Shows the performance of an ad unit, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM, and revenue for each type of line item.
- Placements: Shows the performance of a placement, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM, and revenue for each type of line item.
- Geography: Shows the performance of a country or region, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM, and revenue for each type of line item.
- Targeting: Shows activity for one or more targeting criteria.
- AdSense: Shows the performance of AdSense delivered through DFP Small Business, including AdSense impressions, clicks, and revenue.
- Yield: Shows revenue and impression data for direct sales (standard and sponsorship) and house or remnant inventory.
Sales reports:
- Advertisers: Shows advertiser activity for orders, line items, dates or time of day.
- Salespersons: Shows activity for one or more salespeople within your organization.
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